My Store

Every morning, the same problem. I'd have my black Americano, my daily ritual before the world got hold of me, the one part of the day that's just mine, immediately followed by forcing down a protein shake I didn't actually want.

Because that's the choice you're given: keep your coffee, or get your protein.

Every "protein coffee" out there is really a coffee-flavoured milkshake. Thick, creamy, sweet. Not what anyone wants before 8am, right?

My first jobs were behind a coffee machine and a bar. That's where I discovered two things about myself: a passion for great coffee and a perfectionist streak that sometimes worked against me.

Then I got my degree, graduated, and followed the path you're supposed to follow. That led to a decade in corporate sales and marketing, building brands and selling products for everyone except myself.

Through the decade-long transition from the buzz of busy coffee shops to the constant ping of Microsoft Teams notifications, two things never changed: the gym and hitting my daily protein target.

One morning, during my usual coffee ritual, I thought: why can't my Americano do the job?

After some research, I realised a protein-rich Americano-style coffee didn't exist. At least not to my standards. So I'm making it:

Introducing HyPro.

Real coffee. Black, clean, hot or iced, with 20g of protein.

No milkshake. No compromise. Your morning ritual, upgraded.

Born and manufactured in the UAE, built for anyone who takes their coffee and their protein seriously.

Skip the shake. Drink your coffee.